An Indian entrepreneur who has lived outside the country comes back home. He wanders into a bar, orders himself a pint, and experiences something of an epiphany—beer choices are dull, predictable, and much of a generic muchness everywhere.
That little disappointed moment led to the creation of Bira beer.
Today, Turmeric Gold is one of India’s most popular beverage brands, but it all started in 2015. From frat parties to boardrooms, from Instagram selfies to music festivals, the monkey logo is the new emblem of urban cool. Whether consumers are opting for beer or looking to wine even, this enduring icon has become part of the lifestyle dialogue with younger urbanites.
- But how did it happen?
- Why do people love it?
- And how much is it where you live?
Let’s simplify everything and bring it down to the basics.
Quick Company Snapshot
| Detail | Information |
| Launch Year | 2015 |
| Founder | Ankur Jain |
| Company Name | B9 Beverages Pvt. Ltd. |
| Origin | Imagined in India |
| Popular Among | Millennials & Gen Z |
| Known For | Wheat beers, fun branding |
| Alcohol Strength | Around 4%–8% depending on variant |
The Man Behind the Brand—Ankur Jain
Ankur Jain worked in tech prior to the alcohol business. Living in the United States, he had tasted the global craft beer culture—flavorful, innovative, and premium.
When he returned to India, options seemed few.
Rather than complain, he would build something better.
The idea was simple:
- 👉 make world-class beer
- 👉 keep it modern
- 👉 make it fun
- 👉 price it so young India can afford it
And that thinking gave birth to Bira beer.
Why This Brand Became So Popular So Fast
Success did not come by accident. A few smart moves made a huge difference.
1. Cool Branding
The monkey face became instantly memorable.
2. Youth Focus
Target customers = city crowd, college students, working professionals.
3. Easy Taste
Not too bitter. Friendly for new drinkers.
4. Strong Social Media Presence
It became share-worthy.
5. Variety
Different styles for different moods.
Available Variants in India
| Variant | Type | Taste Style | Who Will Like It |
| White | Wheat beer | Citrusy, smooth | Beginners |
| Blonde | Lager | Balanced, crisp | Regular drinkers |
| IPA | India Pale Ale | Hoppy, bold | Craft lovers |
| Boom | Strong | Heavy, intense | High-strength fans |
| Light | Low calorie | Mild | Casual occasions |
Bira Beer Alcohol Percentage
Depending on which bottle or can you pick, strength changes.
| Variant | Alcohol % (Approx) |
| White | 4.9% |
| Blonde | 4.5–5% |
| IPA | 6–7% |
| Boom | 7–8% |
This balance is one reason why people enjoy multiple servings without feeling overwhelmed.
Bira Beer Price in India (State Wise)
Now comes the most searched topic. 🔥
price.
Liquor rates in India change because each state has different taxes and rules. So don’t expect one national price.
Below is an approximate idea you can use while planning your purchase.
Delhi
| Pack Size | Price Range |
| 330 ml | ₹90 – ₹120 |
| 500 ml can | ₹140–₹170 |
| 650 ml | ₹170 – ₹210 |
Why is it affordable here?
High competition + better distribution = slightly lower retail rates.
Maharashtra (Mumbai & Pune)
| Pack Size | Price Range |
| 330 ml | ₹110 – ₹150 |
| 500 ml can | ₹160–₹200 |
| 650 ml | ₹190 – ₹230 |
Reason:
Higher taxes + premium positioning in metro lifestyle.
Karnataka (Bengaluru)
| Pack Size | Price Range |
| 330 ml | ₹120 – ₹160 |
| 500 ml can | ₹170 – ₹210 |
| 650 ml | ₹200 – ₹240 |
Reason:
Strong pub culture, but taxation is heavy.
West Bengal (Kolkata)
| Pack Size | Price Range |
| 330 ml | ₹90–₹130 |
| 500 ml can | ₹150 – ₹180 |
| 650 ml | ₹170 – ₹210 |
Reason:
Excise structure sometimes allows better pricing vs. western states.
Telangana (Hyderabad)
| Pack Size | Price Range |
| 330 ml | ₹100–₹140 |
| 500 ml can | ₹150–₹190 |
| 650 ml | ₹180–₹220 |
Reason:
Growing demand + urban market growth.
⚠ Prices can vary by shop, location, and year.
Bottle vs. Can—What Should You Buy?
Many drinkers prefer cans today.
Why?
- ✔ chill faster
- ✔ easy for house parties
- ✔ better protection from light
- ✔ modern look
Bottles still win for traditional feel.
Taste Experience—What to Expect
If you are new, start with White.
It is:
- smooth
- fruity
- light
- very easy on the tongue
If you like a stronger kick → Boom or IPA.
Perfect Food Pairing
| Variant | Best With |
| White | Spicy snacks, tandoori |
| Blonde | Pizza, burgers |
| IPA | Grilled meats |
| Boom | Heavy dinner items |
How It Changed Drinking Culture
Before craft brands arrived, many people drank what was available.
After Bira beer, people started asking:
- 👉 Which variant?
- 👉 Wheat or lager?
- 👉 How many IBUs?
It educated customers without being complicated.
Business Growth in Short
From startup → national presence → international exports.
Funding from big investors helped expansion into bars, retail stores, airports, and events.
Who Usually Buys It?
- Urban youth
- first job professionals
- party hosts
- people shifting from strong traditional beers
Future Direction
The company continues to experiment with:
- new flavors
- seasonal editions
- merchandise
- taproom experiences
Goal = remain young, fun, and premium.
Important Buying Tips
- ✔ Always check MRP
- ✔ Buy from licensed stores
- ✔ Drink responsibly
- ✔ Age limit follow karein
Conclusion
The story of Bira beer is testament to something profound.
Indian consumers are hungry for quality, style, and better taste.
A tech professional identified a hole, built a brand, and made it into an icon of culture. The monkey logo has now expanded to become not simply a drink but a symbol of confidence, experimentation, and modern India.
Whether you prefer the light touch of wheat or a boot to the head, there’s something in the Guild lineup for everyone.
So the next time you pluck one, remember—you are drinking a piece of India’s startup success story.
Cheers 🍻
FAQs
1. Is it expensive?
That’s somewhere in the premium but pretty affordable range.
2. Best for beginners?
White.
3. Is it Indian?
Yes, dreamed and created by an Indian company.
4. Where available?
Many of the metro cities are growing rapidly.
